eleVating

together-value

You need new ways to accelerate growth.


Align your Sales and Alliances strategy to ​create greater impact and deliver results.


Let’s eleVate your game.

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Are you top of mind with your alliance partners?

You need to be.

Let’s get started

Cohesive Sales & Alliance Imperatives


Success rate of companies that follow a structured process


Failure rate of companies that do not

80%

Mutual Trust, Commitment & Benefit

Verified


Valued as Catalyst for growth

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Specific, Deliberate, Focused

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Aligned to core Business Strategy

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Measurable ​& ​Achievable

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Creates Differentiation vs Competition

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Pragmatic Approach

Build and optimize a cohesive sales and alliance strategy


Leveraging more than 25 years of experience, proprietary tools and templates, with unique insights, guidance, and organizational coaching to help you:


- strengthen professional relationships

- establish and build trust

- better serve mutual customers

- accelerate joint business growth

Building upon Success

25+

Years of sales and alliance execution and leadership success

60+

Alliance Partner Awards and “elite” designations earned

20+

Discrete alliances established, managed and optimized for growth

500+

Unique sales leads sourced with alliance partners

Experience Driven

coeleVate LLC

Owner & Founder, Sales & Alliance Strategist


KPMG

Managing Director, Sales & Alliance Leader


Avanade Inc

Senior Vice President, Sales & Alliance Leader


Immedient Corp

Senior Vice President, Sales & Alliance Leader

Andy Bass

Founder


VIEW bio

Vision

To help clients build, own and execute an aligned world-class sales & alliance program.

Mission

coeleVate helps organizations optimize and execute their sales and alliance partnership strategy to strengthen relationships, establish trust, serve their mutual customers, and accelerate joint business growth.

Core Values


Trust

establish and deliver against clear expectations, lead by example and do the right things...

EVERY TIME.


Pragmatism

take a practical path to achieve the end result - DO WHAT MAKES SENSE for the client.


Together

foster a partner-centric mindset - seek to define and achieve MUTUAL VALUE AS THE FOUNDATION from which to build upon.


Outcome-Based

be clear about the “why” to better define the “what” - let that guide EVERYTHING YOU DO.

Client Profile

Professional Services Firms

System Integrators | Strategy | Advisory


Early-stage companies seeking to build and/or grow impactful alliance programs with technology partners.


Established companies striving to accelerate alliance program success with technology partners.

Technology Companies

SaaS | Cloud Platform | Hardware


Start-up companies looking to fast-track alliance program impact with professional services partners.


Mature companies working to hone alliance strategy with professional services partners.

How we work together is up to you

Full Lifecycle


Structured approach utilizing coeleVate ascend framework

Focused


Select areas of need for focus and attention

Fractional


Time-bound blocks of consulting days

Approach


ascend is an adaptive framework designed to help ​you define and achieve a future-state business and ​operating model that will enable and accelerate ​alliance partnership impact.


Facilitated Workshops

to build consensus and inspire best thinking.


Best Practices

to accelerate time to value.


Organizational & Team

design and optimization.


Templates & Tools

to jumpstart execution.


3 Key Elements of a Successful Alliance

It’s crucial to get these right...FIRST

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Focus

Create a differentiated Alliance Identity

University


Architecture

Define and implement Business and Operating models as the foundation


Engagement

With whom (and how) you engage matters


Jumpstart Execution


Proprietary Templates and Tools

Assets to guide and help you reach key conclusions about your strategy, paving the way for rapid execution.

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Customizable templates,

based on industry-leading practices, uniquely informed by experience.

About Me

I help companies leverage strategic alliance partnerships to grow. Businesses grow by selling more, so intentional and thoughtful alignment of sales and alliances just makes sense.


As a Big 4 Managing Director and SVP of Sales & Alliances, I have successfully built and led teams and organizations for regional, national, and global companies.


Having enjoyed more than 25 years of sales success as both a leader and individual contributor for some amazing companies, strategic alliance partnerships have played a central role in my growth strategy and execution. Alliances under my leadership have earned 20 Partner of the Year honors and more than 40 “Elite” designations.


My commitment to delivering results, combined with a relentless focus on the people who make it possible, has defined my career.


Andy Bass | Owner & Founder, coeleVate LLC

Insights and Perspectives

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